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Fast-rising singer, Rex D1 has stated that no youth can make it in the Nigerian music industry with their own money. Asked why yahoo-yahoo is believed to be rampant among many upcoming artistes.
the Ghanaian based Art explained that if you are not getting someone to finance you but you have been able to shoot so many high quality videos, then you are either into fraud or other illicit means of raising money.
While speaking in an interview about his yet to be released EP”, Rex D1 lamented that the Nigerian environment is not conducive for upcoming talents because the cost of establishing your musical talent is almost like the cost of going into an oil and gas business.
“The Nigerian music industry is not for a poor person, and this is not to discourage any upcoming artiste from coming into the industry, but the truth is that if you as an upcoming artiste doesn’t have anyone backing you financially, you will be depending on only fate to even get attention. Studio fees alone will not allow you to beable to express all your talent. It will restrict you from doing as many songs as you want. Your hit song is probably among the ones you haven’t yet have money to record. When time comes to promote the audio, the media will cut your neck and you may eventually not beable to promote the song.
“Don’t even let me start with video directors. Sometimes to get a standard video shoot at 1millin Naira, you have to beg directors. Don’t also talk about DJs, radio stations and Alaba mix and so on.This is why for every 20 successful artistes making waves, there are probably more than 200 thousand others looking up to God for studio fees. That is why a lot of artistes are into Yahoo and all sorts of means to raise money. It’s not in my place to judge anyone, because we are all responsible for our actions at the end of the day. So if you find an upcoming artistes who is shooting all types of internationally standard videos and spends so much promoting them, then money comes from either one of the aforementioned means; not to deny that there are occasional exceptions where the song just go viral without any major effort.
Explaining further, Rex D1 says “You might want to ask, can’t an artiste get a part time job and save up for his music career? The truth is, like i said earlier, the type of capital you need to succeed in the music business is not the type you use starting a small scale business. You need millions to run it. If you start small, fine!; but 9 out of 10 times you will not break through until you find a sponsor. Maybe if you earn a 7-figure salary, but how many youths in Nigeria earn a 7-figure salary? The few that do are most likely not into music.”
Rex D1 however advised that the best way forward is for banks, government and corporate bodies to support the industry.
“We are in an era where music videos reach 100million views on Youtube, I dream of an industry where a brand for instance can take up the bill of an artiste’s musical video shoot in exchange for a feature of their product or service in the video. Banks should also beable to give loans to artistes and government needs to fund entertainment same way they fund sports”, he advised.